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As the amusement industry continues to evolve, so do the companies driving its innovations. This year, all eyes are on Blue Motion Games, a new player in the market. They are making waves with their creative approach to out-of-home entertainment. Founded by Salim Sabbagha, an industry veteran with experience at companies like Trio-Tech and Playmind, Blue Motion Games is poised to bring fresh ideas and high-tech simulators to the amusement sector. With IAAPA just around the corner, the debut of Blue Motion Games could mark the beginning of a new era for both FECs and larger theme parks.
While the company itself is fresh on the scene, its ambitions are clear. Not reinventing the wheel, but rather “adding some rims to it,” as Arcade Heroes reported in their own coverage of this new endeavor, Sabbagha and his team aim to enhance what already works in the industry, introducing thrilling simulators and experiences that push the boundaries of immersion and realism. As they prepare to showcase their offerings at the upcoming IAAPA Expo, here’s what we know about Blue Motion Games and their potential to reshape the entertainment landscape.
Blue Motion Games: The Vision Behind the Name
At its core, Blue Motion Games is focused on enhancing the amusement experience. Sabbagha’s background with technology-driven companies means Blue Motion is entering the scene with a strong understanding of what works and what doesn’t in today’s entertainment spaces. Instead of simply creating traditional arcade machines, they aim to bring highly immersive, tech-forward experiences into the spotlight.
Partnering with Amega Entertainment, a well-respected simulator manufacturer from Turkey, Blue Motion will introduce several top-of-the-line simulators to the North American market. Amega’s reputation for producing high-quality, award-winning products such as the Cinecoaster 360 and the Full Body Formula S simulator gives Blue Motion an immediate edge. These simulators are no strangers to IAAPA’s prestigious Brass Ring Awards, and by aligning with Amega, Blue Motion has set a solid foundation for success.
A Range of Innovative Products
While Blue Motion Games is still new, it’s already building an impressive portfolio. They’re not just dipping their toes into the arcade scene but are diving straight into high-tech simulators designed for FECs and large indoor adventure parks. Among the most notable products they’re representing from Amega Entertainment is the Cinecoaster 360, a fully immersive ride that offers motion and VR technology to create an intense roller coaster-like experience. This simulator is capable of full 360-degree motion, making it one of the most thrilling options available to FEC operators.
Also in their lineup is the Formula S Full Body Simulator, which replicates the excitement of Formula 1 racing with a combination of VR and advanced motion technology. With both a full-body and half-body version available, this simulator is adaptable to different spaces and budgets, while delivering an equally exhilarating racing experience. These kinds of attractions are the perfect fit for entertainment centers looking to wow guests with cutting-edge simulation technology.
Blue Motion will also represent other standout products like the Heliride and Oceanride simulators, which provide breathtaking VR aerial and underwater experiences. By offering a variety of simulators catering to different tastes—whether high-speed racing or serene virtual tours—Blue Motion is strategically positioned to appeal to a broad audience.
A Fresh Approach to Arcades
What sets Blue Motion Games apart from other new companies entering the arcade and amusement market is their ability to marry simulation technology with arcade sensibilities. While their initial focus is on large-scale simulators, they also have in-house arcade titles in development that fit squarely into the traditional arcade category. Though details on these games are still under wraps, these projects will reportedly be ready by the time IAAPA rolls around. This blend of arcade and FEC offerings could be a major factor in differentiating Blue Motion from other companies, making them an exciting name to watch as they bring their own products to the market.
It’s important to note that Blue Motion is not limiting themselves to huge, theme park-level attractions. Sabbagha has made it clear that smaller FECs are also in their sights, with the potential to adopt products like the Half-Body Formula S and WRS simulators. These compact yet immersive experiences provide the adrenaline rush of high-speed racing while fitting within the physical and financial limitations of smaller entertainment spaces. This versatility ensures that Blue Motion Games can cater to a wide range of clients, from small local centers to large-scale adventure parks.
Setting the Stage for IAAPA 202
Although Blue Motion won’t officially have a presence on the IAAPA Expo floor map, they’ll be making a significant splash by partnering with Amega Entertainment. Attendees will be able to find them at Amega’s booth (#5819), where Blue Motion’s lineup will be showcased alongside some of Amega’s other popular products. This visibility at one of the industry’s largest trade shows will give Blue Motion a chance to connect with FEC operators and decision-makers from around the world, offering them a firsthand look at the new company’s capabilities.
IAAPA serves as the ideal platform for Blue Motion Games to introduce their upcoming titles and innovative solutions, with potential sneak peeks at their original arcade games that have been in development. These games, which are expected to launch in 2025, promise to build on the company’s simulator focus, bringing a fresh perspective to arcade gaming. While these projects remain closely guarded secrets for now, it’s clear that Blue Motion Games is planning something big.
What the Future Holds for Blue Motion Games
As Blue Motion Games gears up for IAAPA and prepares to bring its offerings to a wider audience, the future looks promising for this new player in the amusement industry. By tapping into the strength of Amega’s proven products while also developing its own in-house titles, Blue Motion has positioned itself as a versatile and dynamic force. They are set to appeal not only to FEC operators looking for standout simulators but also to the traditional arcade scene, bridging the gap between large-scale attractions and more accessible arcade experiences.
The next few months will be crucial for Blue Motion as they refine their products and build anticipation ahead of IAAPA. With their first simulators set to debut in North America, and new arcade titles on the way, the company is clearly ready to make a lasting impression. All signs point to a bright future for Blue Motion Games as they continue to innovate and push the boundaries of amusement technology.
For those in the industry, the emergence of Blue Motion is a reminder that innovation and fresh ideas are always around the corner, offering new ways to captivate and entertain guests. As we look forward to IAAPA 2024 and beyond, Blue Motion Games is certainly one name to keep on your radar.
Thanks for reading! Here at PrimeTime Amusements, we like to keep ahead of the curve in arcade game rental and sales and pride ourselves in providing the best service in the country. If you’re looking for a game in particular, or have a few questions about the industry, feel free to give us a call at 1.800.550.0090 or to swing by at 5300 Powerline Rd. Suite 210, Ft. Lauderdale, Florida, 33309.
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