PrimeTime Amusements CEO & Founder David Goldfarb Ready To Take His Business Ventures To The Next Level
When David Goldfarb supplied his first client in Fort Lauderdale Beach with 10 pool tables 25 years ago, the New York-born boy had no idea his venture would grow to a global scale. Now, as Goldfarb closes in on a location for the second Xtreme Action Park, he reminisces on his humble beginnings. “It was crazy. I was 3 days away from getting evicted, and suddenly I struck oil”, said Goldfarb. “I was 19, dropped out of college, right before my last semester and had just launched PrimeTime Amusements. I was sweating bullets like crazy because I was about to be evicted. Luckily, I secured my first operating deal before my bills were due, and supplied a bar on Fort Lauderdale Beach with 10 pool tables. From then on, it was just a snowball effect”. That snowball is now a glacier. Although explicit details cannot yet be disclosed, Goldfarb is on the verge of a monumental deal that will see an opening of a second Xtreme Action Park. The second location is to emulate almost all the attractions of the original Fort Lauderdale location that were met with such great praise and success, while some new additions are in the plans as well. “This second Xtreme Action Park will open doors for us like never before. It will be the first crucial step in broadening the Xtreme brand beyond the region, and we’re being extra meticulous this time so we don’t repeat the same minor mishaps we had when opening the first one.” While originally projected for early 2018, procurement could commence as soon late 2017. However, this new location doesn’t signify that the first location has been completed. With still some square footage to spare, there have been talks that a virtual reality section, and possibly even a retro arcade, could be the final pieces to the puzzle of Xtreme Action Park in Fort Lauderdale.
Xtreme Action Park isn’t the only major undertaking on Goldfarb’s agenda. Besides the expansion of the very successful F.E.C., PrimeTime Amusements has secured the contract to supply 2 new Trampoline Parks with over 50 machines each in the South Florida area. The machines themselves will be mostly comprised of redemption and interactive games. These two new locations will be a boost to PrimeTime Amusement’s already vast portfolio of operated locations.
Goldfarb pictured with business partner and real estate tycoon, Michael Dezer.
In MMA news, Hard Knocks 365, which is located inside Xtreme Action Park and Goldfarb is a partner of, garnered substantial press over the last month. UFC film crews arrived at Hard Knocks to get some footage of former Middleweight Champion, Luke Rockhold preparing for his bout against David Branch at UFC Fight Night Pittsburgh on September 16 th. The clip was shared across the UFC’s social media channels with follower counts in the millions. The following week, much to Goldfarb’s and head striking coach Henri Hooft’s delight, Rockhold made David Branch tap, while Hooft’s other two fighters that featured at the same event, knocked out both of their opponents in emphatic fashion. “UFC Fight Night 116 was huge for us. Hard Knocks 365 was seen by hundreds of thousands instantly; it also helps that 3 fighters that train at Hard Knocks 365 all won on the night. This is exactly what we intended when we conjured the idea of Hard Knocks, and this is just the beginning.”
As Goldfarb’s businesses are making headfast in their respective markets, he will be in attendance at IAAPA Berlin, to scout out new opportunities for growth, acquire the latest machines, and keep expanding his business.
